Tuesday, July 17, 2012

Welcome to my new blog


I’m Brandon Schlacht. I like beer.

I know, I know; so what? A lot of people like beer, so why should I care about Brandon Schlacht and his love for beer? Well, probably because I’m not here to talk about Bud Light and the wicked party a group of my friends and I had while drinking it. Nor Miller Lite. Nor Coors Light. This is what sets me apart from many beer drinkers. I don’t care about who markets the best beer; I care about the beer I’m drinking.
Right now I just sound like a beersnob (which, I’ll admit, I am). I’m not starting a blog to talk about the ills of America’s beer market. There are countless blogs, articles, documentaries, books, etc. that you can check out if you want to read about any of that. Many people drink what I’d call good beer, and also enjoy a case of generic American beer at their local grocer. To each his or her own.

This blog (and vlog if and when I can take it further) aims at something different. What I hope to do in the coming months is offer up a new experience. I want to go to breweries, talk to the brewers, and let them tell you why you should check out their beer. I want to give you a little preview of what to expect from these breweries, and give you a regular person’s perspective of what the atmosphere, people, and of course beer is like. I’m not here to be a critic. Go check out sites like ratebeer.com and beeradvocate.com for that. I’m here to tell you about beer, and the good times to be had at any brewery.

This blog isn’t about Brandon Schlacht’s love of beer; it’s about the fun you can have with beer right in your backyard. The fact that I enjoy beer only serves as inspiration. For now that backyard will be limited to the Metro Detroit area (hey, if I could, I’d visit every brewery in the country and tell you about the beer you can enjoy, but I’m not rich), but this blog isn’t just for the Metro Detroit area. It’s for every beer drinker in the country. There are plenty of breweries, owned by your own community members (as opposed to a Belgian or Brazilian conglomerate) for you to enjoy; get out and check ‘em out! 

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